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Conversion Copywriting And Product Messaging.

This is writing that gets people to do whatever you intend them to do on your website whether that is to sign-up, get a strategy call or make a purchase. It is writing that is goal driven. This Kind of writing takes into consideration the Voice of the Customer (VOC). You have to know what […]

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Landing Page Optimization

A landing page is an entrance page. A page user “land on” first. It works independently of the site and is focused on a clear conversion goal. Characteristics of an effective landing page: It shortens the journey from click to conversion. Follows up on “promises” made in ad source. Speaks to user motivation and addresses

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