This is writing that gets people to do whatever you intend them to do on your website whether that is to sign-up, get a strategy call or make a purchase. It is writing that is goal driven. This Kind of writing takes into consideration the Voice of the Customer (VOC). You have to know what […]
A landing page is an entrance page. A page user “land on” first. It works independently of the site and is focused on a clear conversion goal. Characteristics of an effective landing page: It shortens the journey from click to conversion. Follows up on “promises” made in ad source. Speaks to user motivation and addresses
There are multiple methods for analyzing a website. The problem is that most of them do not give an accurate or dependable analysis to enable the optimizer do a great job. For example: User testing isn’t the best option for evaluation because of cognitive bias like: Social Desirable Response (SDR). people tell you
User research involves understanding people’s goals, needs and beliefs. We can use this insight to create better experiences and deliver greater business value. It is sometimes called; product research, UX research, design research. Research shows that companies that put the user first do better. Better in the stock exchange, happier employees etc.
