Articles

There are multiple methods for analyzing a website. The problem is that most of them do not give an accurate or dependable analysis to enable the optimizer do a great job. For example:     User testing isn’t the best option for evaluation because of cognitive bias like: Social Desirable Response (SDR). people tell you […]

User research involves understanding people’s goals, needs and beliefs.   We can use this insight to create better experiences and deliver greater business value.   It is sometimes called; product research, UX research, design research.   Research shows that companies that put the user first do better. Better in the stock exchange, happier employees etc.