Imagine being able to increase the rate at which your current website visitors actually buy your products or services?
Conversion Rate Optimization (CRO) is the way to actually be able to do this.
What is Conversion Rate Optimization?
Wikipedia has given a great definition of what CRO is;
“In internet marketing, conversion optimization, or conversion rate optimization (CRO) is a system of increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a web-page.”
Brian Massey of conversionsciences.com had this to say;
CRO is the process of making changes to a website and measuring how these changes increase or decrease the conversion rate.
CRO attempts to improve each and every aspect that affects the rate of conversion on a site by either increasing value or reducing the associated costs (like ad spend)
How do we accomplish this?
We use data to understand how changes to a website affect the behavior of visitors and measure conversions.
There are 3 roles of a CRO as a scientist
- Asking good questions.
- Increasing Sample Size
- Increasing the Sample Quality
In this blog post we shall not go into detail about each aspect.
Peep Laja of CXLinstitute talks about the best Practices when it comes to CRO.
18 Best CRO PRACTICES BY PEEP LAJA
He goes in-depth to explain how to effectively optimize each of these in order to increase a websites conversions. Go to www.cxlinstitute.com to get a full understanding of these.
- Web Forms
- E commerce Category Pages
- Buttons and Call to Actions
- Fold and page length
- E commerce Sign Ups
- Incoming Phone leads and tracking
- Principles of Persuasion Design
- Typography and content
- Radical design Vs Evolutionary design
- Home pages
- Pricing and Price pages
- Website Speed optimization
- Visual hierarchy
- FAQs on Websites
- Importance of visual design
- Internal Search
- Shopping Cart Pages
- Ecommerce Check out pages.
